Inspiration & Creative Processes Ideas are inspired by contemporary art, architecture, music and street style, a love of the Bauhaus movement and vintage fashion. Reinterpreted with innovative creativity and current aesthetics.
Design The first step in creating new ideas is by drawing them up. Quick sketches and hints of color help visualize the final project. The end goal is aimed at complying with the client's requests, and reinterpreting aesthetic codes, from a contemporary point of view.
Personalization & Identity Injecting a sense of character and recognition into the project, aimed at creating appeal on the market. Design and the constant search for new materials, types of leather and innovative techniques are among the key variables sought. In addition: the development of a customized color range, as well as accessories, buckles, embroidery, applications and prints.
Last & Heel Development The improvement of lasts and heels is one of the design’s key features. Both help create the shoe’s desired final silhouette and look. It is especially important to work on the details: the last’s toe, hollow and heel, and the heel’s proportions and inclination together. Even millimetric differences often create the right combination.
3D Design Virtual 3D drawing with CAD programs or manual form drawing are useful techniques for optimizing model development times.
Prototypes Once the graphic part and the volumes have been defined, the next step is the creation of the initial prototype. The shoe’s lines and proportions are then corrected to achieve a perfect fit and to create the final sample.
Materials & Colors The final phase involves the selection of materials, leather and colors, and the sample’s launch. This is a fundamental step to get just right, a skillful combination of materials and colors provides a contemporary and modern appearance, and creates a precise identity.
The Objectives’ Analysis & Achievement The entire process is comprehensively evaluated, developed and personalized, aimed at achieving the final sales objectives established, or rather:- capture new trends and identify new consumption models and opportunities for use;- inflame the target client segment;- management of the execution times incurred by the sampling and production launch;- make sure that all these pre-established, target price variables are taken into consideration, to achieve the project’s success.